NPRC's national Frontier Solutions advertising campaign is designed to support its new strategic positioning in the marketplace. The integrated initiative includes print and display ads in major U.S. media.

Ads feature pictures of humankind exploring the frontiers of sea, space, and science -- a metaphor for NPRC exploring the frontiers of today's most challenging public policy issues.

Frontier solutions are found at the farthermost limits of today's knowledge and technical capabilities. They are discovered by those who dare to go where others have not gone. They are used by those who have the foresight to recognize their value.

This is the thesis of NPRC's Frontier Solutions campaign. As governments grow increasingly competitive and citizens ever-more demanding, finding cutting-edge, frontier solutions to today's most pressing policy issues is perhaps the single greatest challenge confronting public officials. A government's competitive advantage lies in having the foresight to recognize their value and utilize them.

As the ads remind the reader:

"It's not just about developing frontier solutions. It's about having the foresight to use them. NPRC, developing frontier solutions to today's most challenging public policy issues. Does your government have the foresight?"